Prova for corporate impact

Know what your community investment achieves, well enough to defend it anywhere.

Every year your company reports the good its money does in communities. The real question is how well that story would hold up under a hard look, from your board, an investor, or a journalist. Prova helps you find out, and put your name to a claim that holds.

The reporting problem

Most impact numbers are softer than they look.

Impact reporting has a problem everyone inside it can feel. The numbers come from the organizations you fund, written by people who need the next grant, so they tend to arrive flattering. Most of them count outputs, the people reached, the sessions run, the things handed out, which record what happened without telling you how much it helped. And the social side of the ledger has no carbon number to anchor it, so it is the easiest part of the report to question and the hardest to defend.

None of this is bad faith. Credible measurement has been expensive, so the claim has run ahead of what anyone actually measured. When a downturn comes and the budget is questioned, that gap is exactly where it hurts: you cannot easily show which programs earned their place.

From the Founder

Ravi Narain

Where I’ve sat

For nine years I built and ran Amana, a CSR advisory firm working through the first decade of India’s mandated-CSR regime, the world’s first law requiring companies to spend on social programs. We advised C-suites and boards, designed corporate foundations from a blank sheet, and ran programs at national scale.
We competed directly against the Big Four for those mandates, and won our share on the strength of measurement: a 42-factor diagnostic I built with my team that doubled as a strategy scaffold and an outcome-accountability checklist.
I designed programs to be measured, and ran evaluations internally and externally.

What it taught me

How a company can back genuinely good work for years and still have no way to show, to itself or to anyone who asks, how much it actually changed.
How quickly that gap becomes exposure when budgets tighten and someone asks which programs are worth keeping, with no evidence built to answer.

What Prova does

We help you find out how well it is actually working.

You already want to know how well the money is doing what you hoped. Prova helps you find out, starting from the records your programs already keep, so the work of measuring rides on the work you are already doing. We establish the strongest claim your evidence can honestly support, and tell you plainly where it will carry more and where it will not. The impact you report becomes impact you can defend, in front of the board, an investor, or the press.

It also lets you tell your strongest programs from your weakest, and move money toward what works, with a reason you can give out loud.

What we find is yours. We report it to you, in confidence, and nothing about your programs is made public without your say.

The reason this can be fast enough to fit a reporting cycle, and affordable enough to use across a portfolio, is that AI does the heavy lifting; the judgment about what your evidence means stays human.

How the method works →

How to start

Start with a Read.

A Read is a short, bounded first step, measured in weeks, with a fixed scope and a single question answered well. Before you commission a large study, it tells you how much you can already claim from what you have, and where a little more evidence would change what you can say.

When a program is live and worth following as it runs, that becomes Field: measurement built into the work, so you are learning while you can still act on it. Both run on the same method, and to the same standard, as the Read.

See the Reads → Field →

Start a conversation

Tell us what you need to be able to say.

If a report is coming, or the board is going to ask what the money achieved, that is the conversation to have. The first conversation is a fit check, with no obligation.

Start a conversation